Semiotics

What is the meaning of Semiotics?
-It is the ‘science’ of studying signs

Codes: SIGNIFYING SYSTEMS 

-Have a number of units to choose from (PARADIGMATIC dimension) which are combined by rules or conventions (SYNTAGMATIC dimension). 

-Depend upon agreement and a shared cultural background. 

-Perform an identifiable social or communicative function. 

Postmodernism

Postmodernism:

1. Exhaustion 
2. Pluralism 
3. Pessimism 
4. Disillusionment with the idea of absolute knowledge

Postmodernism is the reaction of modern life, technology, new materials and the communication.

Uses of the term Postmodern:

-It used after Modernism

-The historical era following the modern

-Opposite with Modernism

-Artistic and stylistic eclecticism

-Globalisation of cultures, races, images, capital, products, etc

 Postmodernism has an attitude of questioning conventions with Modernism