Print Culture

"LATE AGE OF PRINT"
-Term comes from the media theorist Marshall Mcluhan

Culture:

1. – ‘the best that has been thought & said in the world’ 
2. – Study of perfection 
3. – Attained through disinterested reading, writing thinking 
4. – The pursuit of culture 
5. – Seeks ‘to minister the diseased spirit of our time’

Leavisism:
-A form of literary studies named after F. R. Leavis. 
-Still forms a kind of repressed and common sense attitude to popular culture
-For LeavisC20th sees a cultural decline Standardisation & levelling down

Collapse of traditional authority comes at the same time as mass democracy(No government). Also, popular culture offers addictive forms of distraction and compensation.

Technological Reproduction of Art removes:
AURA

1. Creativity 
2. Genius 
3. Eternal value 
4. Tradition 
5. Authority 
6. Authenticity 
7. Autonomy 
8. Distance 
9. Mystery