Module Evaluation

  In this module, I think it is the hardest module compare with other modules because we had to do a lot of critical writing, however, as English isn’t my first language so I felt quite complex when I was doing the critical writing, I wasn’t sure if the uses of my english were correct or not so I spent more time than others to complete every writing. To be honest, this was my first time to write about 1000 words in English, in the past, I just usually wrote around 400 words so I thought it was quite difficult to do the task. Luckily that, I had the one to one tutorial with tutor so it helped me to tackle some of the difficulties so that I could do the writing easier. When I received the task(studio brief 2), I felt so confused because I didn’t know what I wanted to produce. Therefore, I kept thinking what did I learnt since the course started, I remembered that I did a rebranding project in September and it was really interested so I started to think doing rebranding. As I choose the technology as the theme for my first critical writing. Hence, I wanted to do branding like Fedex. I really enjoyed doing the second studio brief, I asked my friends if they could guess the meaning of the pictogram that I produced in the second studio brief and they answered correctly before I told them the answer so the outcome works quite well, I felt really happy with that.

  Every lecture on Wednesday, I felt quite sleepy because of the dark environment but I know I have to drop down some notes in the lecture, however, because of the fact that the lecture theatre is too dark so I couldn’t concentrate all the time. Therefore, I want to overcome this problem in COP2 so that I can fully understand the purpose of the lecture. Moreover, I did really bad in time management through this module as I spent most of the time on other modules rather than this module so I really want to manage my time better, I should spend equal time on every module, not using most of the time in just one module and ignore the others. Overall, I want to improve my English better so that I can do my COP2 work better, also I want to manage my time wisely, not spending too much time on just one module and do really rush on other module. According to William Penn who is an English real estate entrepreneur, he mentioned that “Time is what we want most, but what we use worst.” Therefore, I really need to use my time better.

10 page ISSUU presentation

https://issuu.com/yc265365.1619/docs/cop1_studio_brief3_2_

Studio brief 2 Outcome

  This is my final outcome, I really like this pictogram, it looks simple but I can know it is about “Speed”. As I said before, the reason that I choose to redesign the Fedex logo is because I want everyone can read or understand very easily. In my final design, I just kept the Fedex orange and purple as this was my classmates suggestion and the result was quite good. The biggest reason that I really like this pictogram is because the gap between the arrow was really funny, this idea was inspired by the DHL logo, I used the gap to create the upper case “F” which represent Fedex, it makes people easier to recognise Fedex.
  As I mentioned in my critical writing, Amazon and Google become success because of their simple logo designs which made people feel easy to recognise. Therefore, it was my focus point when I designed this pictogram, I have to make it as simple as I can so that people can read easier. Also, the other reason that they became success was because they gave trust to people. Hence, I didn’t decorate my pictogram that much because I thought if I over elaborate the pictogram, people may not trust my company as the pictogram doesn’t look serious. Moreover, when I did the research about the E-bay logo in my critical writing, I found that they just used maximum four colours in their logo which helps to keep the simple style. Actually, I could fill in the gap between the arrow with any colour but I didn’t do that because I thought keep it in white as I wanted to keep simple and it is the colour of perfection which helps to promote a strong image to people and make them trust our brand.
  Overall, I feel happy with the outcome in the project, it look effective. Before I did the research about the Fedex company, I didn’t know that there is an arrow in their logo between the “E” and “x” so I felt really surprise in that time.

Studio brief 2 - Pitching your ides / further developments

Transform my sketched ideas to digital:
At the beginning, I used my sketched ideas at the starting point, I picked some of my favourites and made them into digital with black and white first, I mainly picked those ideas with an arrow because after the group crit, most people agreed that those ideas with the arrow are the best. I really like the one that some lines behind the arrow, I think it looks the most effective but the simplest. Therefore, I tried different scale on that design, I like the one with the balanced size, it looks the best compare with others.

Digital development:

  Since I got a basic idea about how my pictogram would look like, I made them into black and white first. However, during the crit, people suggested me not to change any colours which means keep using Fedex orange and purple. I tried to use lines with the arrow and created the “F” which represents “Fedex”. However, I think it doesn’t look good enough. Therefore, I tried to just use lines to make the arrow but I got the same result, the outcome doesn’t look strong. As colour is one of my concern so It is really import to apply a good colour, due to the fact that my classmates asked me to keep the original colours (orange and purple) and I wanted to make more interesting so I created a gradient colour with orange and purple, it looks quite well. Meanwhile, one of my design was inspired by the DHL logo which is the bottom purple one, I left some empty space in the arrow and formed like the upper case “F”, I really like that idea which is very amazing. 

Final design development:

  I choose to develop this design because I thought it was the most success and looks most effective so that it would be easier to attract customers. However, it doesn’t look strong enough. Therefore,  I thought about the feedback from the crit, some people suggested that I could look at competitor’s design, actually, I really like the DHL logo, the lines represent the speed. As being a delivery company, speed and trust are the most concern when people deciding to choose which company. Hence, I tried to put some lines behind the arrow. It looks quite good and I can know it means “quick” and “fast”. I tried to put some lines after the arrow, however, the result was not good as the first one. Therefore, I just came with the first idea as my final design. 

Mock Ups:

  Since I made my final design, I did some simple mock-up to show how will my pictogram works. As Fedex is a delivery company, I made the box of shipping and the fedex shipping label.

Fedex delivery box

Fedex delivery box

Fedex delivery box

Fedex delivery label