Saturday 15 December 2018

Practical project research

There are may categories that work well with traditional Chinese characters, the best ways to manipulate with traditional Chinese characters are symmetry, editing stroke weight and cursive writing style are the best categories for designers to create their brands in Hong Kong using traditional Chinese characters.

A lot of examples did by different designers in Hong Kong manipulated with those categories, I found some examples that are really inspiring. They tried to break the tradition rules of traditional Chinese characters to produce an unique design in brands or art works.


The original character on this design is "香港" which means Hong Kong, this design tried with bold stroke and it creates a strong and powerful feeling to viewers. 

In this design, they tried to change the stroke writing directing so that it looks more contemporary. 


Some characters can be transformed into pictogram in order to represent their meaning in other ways.


Taking the sound of letter "e", as it is same as the sound of "依" in traditional Chinese character, normally, people say "依家" which means "now". Due to the fact that "e" and "依" has the same sound so the designer tried to put "e" and "家" together.


This diagram showed how a traditional Chinese character can represent in pictogram.


In this design, the designer adjusted stroke weight on each part of the characters, hence, it has different stroke weights on each character.

The designer tried with symmetry, it looks slightly different to the original characters "相辯性理論" but it can still be readable.


It used geometric shapes (rectangle and square) to build these characters "井蓋展". 

It used rounded strokes to make this design.


It used the cursive strokes to create this design, the original character is "食".

This design tried with kerning, to join both characters together by its horizontal strokes.


It built by different geometric shapes (square, triangle, parallelogram, etc).

No comments:

Post a Comment