What usually people try to edit the characters with those categories

Based on a original character, designers tried different ways to break the tradition rules in order to make something that is creative, unique, contemporary. Hence, there are some common ideas that people usually try to edit the characters with those categories.

1)symmetry
-There are quite a lot of words having symmetric characters in traditional Chinese characters.
-Hence, it is a good way to make the characters into mirrored symmetric character as it looks really amazing, attractive and artistic.
-Symmetry makes characters become more legible because it makes the character more like pictogram, however, it can only be done in some characters that are symmetrical.
-Most common way of symmetry is reflection.

2)Adjusting stroke weight

-Adjusting different levels of stroke weight can create a strong contrast to viewers 

-Also, alter the thickness of a character will still keep the shape but does not change the character a lot. 

-As a result, it makes the character look more dynamic and active to customers.

3)Using geometric shapes or make simplification of characters -Since traditional characters are really similar to the geometric shapes especially rectangle and triangle, designers usually use these shapes to replace the strokes of the characters rather than keeping the complex strokes. -By reduced the complicated strokes, it can produce a simpler character on the logo.

4)Calligraphy/cursive writing style/Classical Chinese

-The traditional Chinese calligraphy is one of the culture of Hong Kong so some brands used it into their logo.

-The traditional Chinese calligraphy provided the tradition beauty to the logo if it used on a brand.

-So it looks more attractive to customers

-Classical Chinese is the ancient writing format of Chinese characters, it looks more like pictograms so it increased the legibility of the logo.

5)Using with English

-As some brands want to use both languages in their logo to make it more like an international brand, they put English under the traditional Chinese characters.

-So designers have to consider which typeface should they use to make both languages match.

-One of the most common pair is “Kozuka Mincho” working with “Didot Bold” where both typefaces are quite modern style and have strong contrast.