Tuesday 10 April 2018

LANE NOODLE RESTAURANT AND BRANDING GENESIS, HONG KONG





  It has always been they wish to explore Hong Kong’s culture with their design.
“The best food in Hong Kong are not served in restaurants but on the street”
  Traditionally, back street alleys have been the typical venue for blossoming food vendors to be greet their customers in Hong Kong. Lane Noodle is situated at an alleyway off Smithfield Road, Western District. They took the advantage from this typological constraints and envisaged that we may extend this back alley into their shop and recreating this back alleys with various traditional Made-in-Hong Kong artifacts such as the folding chair, the Hawker Stands, the red rooster silk screen printing utensils, etc.

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